自助售酒機擺放在餐館、便利店這個地方,就決定了自助售酒機的目標(biāo)客戶人群,是非常固定的。也決定了我們能銷售的商品也相對來說較為大眾,滿足大家的日常飲酒需求。所以在選擇銷售的白酒時,一定要滿足下面這幾個條件!
The self-service wine vending machine is placed in restaurants, supermarkets and convenience stores, which determines the target customer group of the self-service wine vending machine, which is very fixed. It also determines that the goods we can sell are relatively popular to meet everyone's daily drinking needs. So when choosing the Baijiu liquor, we must satisfy the following conditions.
,自助售酒機的酒水選擇
First, wine selection of self-service wine vending machine
眾口難調(diào),這就要求我們在售酒機的酒水選擇上盡量滿足大眾的口味需求。目前淄博合創(chuàng)科技信息有限公司已研發(fā)的自助售酒機擁有兩個出酒口,每個出酒口的終端連接25升的酒水容器,各出酒口分別為濃香型及醬香型,消費者需飲酒時,可自行按照個人喜好進行掃碼購買。
It is difficult for everyone to adjust, which requires us to try our best to meet the taste needs of the public in the choice of drinks in the wine selling machine. At present, the self-service wine vending machine developed by Zibo Hechuang Technology Information Co., Ltd. has two wine outlets. The terminal of each outlet is connected with a 25 liter wine container. Each outlet is Luzhou flavor type and Maotai flavor type respectively. When consumers need to drink, they can scan the code and buy it according to their personal preferences.
第二,自助售酒機要具備一些特殊功能
Second, the self-service wine vending machine should have some special functions
自助售酒機面對的都一些熟悉,同一個群體。所以,要如何利用自助售酒機的大數(shù)據(jù),做好營銷工作,讓用戶更方便的使用,就變得十分的重要。
The self-service wine vending machines are all familiar with the same group. Therefore, how to use the big data of self-service wine vending machine to do a good job in marketing and make users more convenient to use has become very important.
比如說,售酒機要具備掃碼功能。這個二維碼可以獲取不同規(guī)格的酒量,也可以方便商家后臺實時監(jiān)測酒水的庫存,無論對于消費者還是商家來說,都顯得更加便捷。
For example, wine vending machine should have code scanning function. This two-dimensional code can obtain different specifications of wine volume, and it can also facilitate the merchant background to monitor the wine inventory in real time. It is more convenient for both consumers and merchants.
第三,自助售酒機能夠滿足市場大環(huán)境的需要
Third, the self-service wine vending machine can meet the needs of the market environment
目前的消費環(huán)境下,阿里、京東等各大電商平臺如火如荼,但仍不可小覷的是我們的線下零售渠道,自助售酒機以零售白酒為突破口,專攻線下的白酒零售行業(yè),為整體消費大環(huán)境下的市場做重要的貢獻。
Like a raging fire, such as Ali and Jingdong, the retail business is still underway. But our retail outlets are still under way. The retail sales of Baijiu Baijiu is a breakthrough for the self service wine selling machine, specializing in the liquor retail industry under the line, making a major contribution to the market in the overall consumption environment.
對商家來講,利潤是重要不可替代的。但傳統(tǒng)營銷模式下的酒水銷售存在代理商庫存壓力大、現(xiàn)金流轉(zhuǎn)慢、終端銷售方式單一以及流通環(huán)節(jié)層層加價等各種弊端,針對這一現(xiàn)狀,自助售酒機推出了“互聯(lián)網(wǎng)+白酒”的銷售模式,巧妙的了棘手的問題。
For businesses, profit is important and irreplaceable. However, there are many disadvantages in the traditional marketing mode, such as the large inventory pressure, slow cash flow, single terminal sales and the increasing price of circulation. In view of this situation, the self selling wine machine has launched the Internet plus Baijiu sales mode, which has solved the thorny problem skillfully.
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