白酒在我國(guó)既是一個(gè)古老傳統(tǒng)的行業(yè),又是國(guó)內(nèi)有的一種傳統(tǒng)飲料。更讓人們注意到的是,它還是一個(gè)每年不斷增長(zhǎng)的萬(wàn)億級(jí)消費(fèi)市場(chǎng)。我們先統(tǒng)計(jì)一下傳統(tǒng)白酒市場(chǎng)中,目前有哪些弊端和痛點(diǎn)?
Baijiu is not only an ancient traditional industry in China, but also a traditional beverage in China. What is more noticeable is that it is also a trillion-level consumer market with continuous growth every year. Let's first make statistics of the drawbacks and pain points in the traditional Baijiu market?
1.庫(kù)存壓力,無(wú)論是那個(gè)的白酒,旗下經(jīng)銷(xiāo)商的庫(kù)存壓力都巨大。
1. Inventory pressure, no matter which brand of Baijiu, its dealers have huge inventory pressure.
2.環(huán)節(jié)多,直營(yíng),總代,經(jīng)銷(xiāo)商,分銷(xiāo)商,層層加價(jià),一瓶800的宴請(qǐng)酒出廠可能只有10。這一點(diǎn)對(duì)于任何消費(fèi)者來(lái)說(shuō),都是不透明的。
2. There are many links, including direct sales, general agent, dealers, distributors, and price increases. The ex-factory price of an 800 bottle of banquet wine may be only 10. This is not transparent to any consumer.
3.賬期多,賒賬,廠家鋪貨之后結(jié)款周期長(zhǎng),下線苦不堪言。
3. There are many account periods and credit accounts. The settlement period is long after the manufacturer has laid out the goods, and the offline is unbearable.
4.假酒,除了正常渠道問(wèn)題,消費(fèi)者在購(gòu)買(mǎi)過(guò)程害可能遇到假酒。
4. In addition to the normal channel problem, consumers may encounter fake wine during the purchase process.
What problems have been solved by the emergence of automatic wine vending machines? The pain point of the conflict between merchants and consumers is exactly what can be solved.
(1)產(chǎn)品由酒廠直接送達(dá)消費(fèi)者餐桌,性價(jià)比非常高。
(1) The product is directly delivered to the consumer's table by the winery, which is very cost-effective.
(2)掃碼出酒,方便簡(jiǎn)單、自帶酒水,和多飲過(guò)醉等。
(2) It is convenient and simple to scan the code to get wine. It can solve the problem of bringing wine and drinking too much.
(3)智能上鎖,打消假酒,消費(fèi)者對(duì)酒水顧慮。
(3) Intelligent locking can eliminate fake liquor and solve consumers' concerns about liquor safety.
(4)按兩出酒,按需購(gòu)買(mǎi),買(mǎi)多少都可以。
(4) You can buy as much wine as you need.
(5)酒水余量監(jiān)控,及時(shí)補(bǔ)貨通知。
(5) Monitor the liquor allowance, and notify the replenishment in time.
(6)信息收集,客戶掃碼之后信息被收錄后臺(tái),可進(jìn)行后期營(yíng)銷(xiāo)。
(6) Information collection. After the customer scans the code, the information is included in the background, which can be used for later marketing.
(7)結(jié)算,實(shí)時(shí)傳達(dá)數(shù)據(jù),實(shí)時(shí)分賬,資金無(wú)賬期。
(7) The settlement center transmits data in real time, divides accounts in real time, and funds have no accounting period.
自動(dòng)售酒機(jī)能傳統(tǒng)酒企的哪些痛點(diǎn)?以上就是問(wèn)題的相關(guān)解答內(nèi)容了,您對(duì)此有怎樣的疑惑或者需求就來(lái)我們網(wǎng)站
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What are the pain points of traditional liquor enterprises that can be solved by the automatic liquor selling function? The above is the relevant answer to the question. If you have any doubts or needs about it, please come to our website http://www.88l9.cn Ask!